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France.fr.

The brief.

Partnering with the French Tourism Board, we worked closely to deliver a European campaign encouraging people to visit France from the US, Canada, UK, Spain, Germany and other international countries.

It was our role to drive awareness across a number of regions and most importantly, bookings. We couldn’t wait to get started with a brand new creative look and feel to drive the conversions online through PPC, display and remarketing.

Our approach.

Fundamental to this was the compelling creative needed to make people convert. We were gifted with stunning photography from the french tourism board which made our designer’s job a dream.

Along with this, we used our international intelligence to locate prospective audiences in each region to serve the ads and worked closely with a translation service to tailor each message.

The results.

PPC | Display | Creative | Translation

An 8-week seasonal campaign that ran across the summer holidays, this generated over 4,000 enquiries and a profitable ROI.

4000+

Enquiries

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